Building a good site is half the job; getting found on Google is the other half. Website SEO is the whole set of work that helps the right people find you in search results. In this guide I explain, in a simple and actionable way, the core SEO principles I also apply to this very site.
1. Technical SEO: make the foundation solid
- Speed — a slow site loses both users and Google. Optimize images, avoid unnecessary JS.
- Mobile-friendliness — Google indexes mobile-first; the site must look flawless on every screen.
- sitemap.xml & robots.txt — tell search engines which pages to crawl.
- HTTPS — a secure connection is a ranking signal.
2. On-page SEO: optimize every page
Every page should have a unique title and description. These are the first thing people see in search:
<title>Sayfa Basligi · 50-60 karakter ideal</title>
<meta name="description" content="Aramada gorunen 150-160 karakterlik ozet.">
<link rel="canonical" href="https://siten.com/sayfa">Also use a single <h1>, order your headings (h2, h3) meaningfully, and add alt text to images.
3. Content and keywords
The heart of SEO is content. Find the questions your audience actually searches and give them the best answer. Use the keyword naturally in the title, first paragraph and one subheading — never stuff it. Quality blog posts published consistently are the strongest long-term SEO investment.
4. Structured data (Schema)
Add JSON-LD structured data to your pages to tell Google clearly what your content is (article, person, product…). This increases your chances of rich results (stars, FAQs, dates).
5. Measure and improve
Use Google Search Console to track which terms you appear for, your click-through rate and indexing errors. SEO isn't a one-time task; measure, fix, repeat.
Frequently asked questions
When do SEO results show up?
SEO is a long game. Usually from a few weeks to a few months; competitive terms take longer.
How many times should I put the keyword on a page?
It's about naturalness, not count. Over-repetition (keyword stuffing) is now penalized; write content for humans.
Does a multilingual site help SEO?
Yes — with the right tags (hreflang) per language, you gain visibility in different markets.
Want to climb to the top of Google? I can help with technical SEO, content and performance optimization — get in touch.